Mary McAveney, Marketing Consultant

Mary is a seasoned executive with years of marketing and sales experience, most recently as President of Abrams Publishing (November, 2022), the 12th largest publisher in the U.S. Prior to Abrams she was the Chief Revenue Officer and Chief Marketing Officer at Open Road Integrated Media. Her years in publishing also include executive marketing positions at Simon & Schuster and HarperCollins. Mary has served as a marketing consultant for Frederic Thomas USA since 2010.

With close to 30 years of publishing experience, Mary has put together strategic marketing initiatives for companies seeking to elevate the visibility of their products and services. She has worked with key media, consumer-product companies and non-profit organizations, securing promotional partnerships to broaden their markets.

In her 12 years of consulting for Frederic Thomas USA, Mary has been instrumental in providing publishing guidance and strategic planning for both our custom and trade publishing companies.